The people inside your system that have agreed to the values, goals, and rules of your system and obtain the priviledges and benefits of doing so.
2.6.2 Allies
The people and organizations that you have shared goals and values but you have distinctly different systems. The exchange is negotiated depending upon the circumstances.
2.6.3 Customers
The people who your system serves and the system receives compensation for.
2.6.4 Competitors
All indirect and direct methods and systems in the old paradigm that are competing for the same resources and customers and allies as your system.
2.6.5 Opponents
People and organizations that know of your systems existence and actively thwart your plans.
2.6.6 Enemies
Ideas, people, and organizations that actively want to do harm to your system.